Iconic brand launches worldwide campaign to celebrate its position in automotive culture


LEXINGTON, Ky. (June 22, 2020) – Valvoline™ (NYSE: VVV) today launched its “The Original Motor Oil” brand campaign, publicly proclaiming its status as the petroleum industry’s first U.S. trademarked motor oil brand.


Dr. John Ellis founded Valvoline in 1866 when he discovered the lubricating properties of distilled crude oil, formulating the world’s first petroleum-based lubricant. Valvoline oil was officially trademarked in 1873.  Valvoline has been key part of the global landscape ever since and this role is at the center of the Original Motor Oil campaign.

“The campaign highlights Valvoline’s place as a pioneer and leader in the automotive industry,” said Jamal Muashsher, Valvoline, Senior Vice President, International. “Since our founding in 1866 and being the first trademarked motor oil brand, we have been keeping the world moving with innovative products and services in more than 140 countries across the globe.”

The campaign also honors the longstanding innovation of the company throughout its rich history. Touting the world’s first racing, first synthetic blend and first high mileage motor oils, Valvoline has consistently shown its focus on innovating and reinventing motor oil for the evolving automotive, commercial, and industrial customer needs.

“We’ve been at the forefront of many of the innovations in the motor oil category around the world. We constantly strive to make things run better and leverage our hands-on expertise for the benefit of our customers every day,” added Heidi Matheys, Valvoline Chief Marketing Officer. “That’s why Valvoline has been trusted for more than 150 years.”

In Trinidad & Tobago, Valvoline is proud to partner with independent mechanics and installers across the country to help provide its customers with the best performance and protection for their engines. Valvoline offers a complete line of premium lubricants that makes choosing the right motor oil for each engine easier than ever.

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